The next in my post series! If you’re not sure what this is all about, check out the post here
No Dead Ends! Link to What’s NextBoston VC David Skok says that, if you want to improve your sales funnel, you need to connect one marketing activity to the next.
Information marketers know the same thing:
- Make your ebook link to your online course
- Make your online course link to your DVD set
- Make your DVD set link to your in-house seminar
In the world of startups, you can implement this tip by ensuring your blog drives people to your sign up page… your sign up page gets people on your email list… your email list connects people to beta versions… your beta version has in-product messaging to upgrade to paid… and your paid version has in-product messaging to upgrade to the premium version.
~joanna
PS: Copy Hackers Book 5: How to Write Long-Form Web Pages is coming soon. Have you checked out the other Copy Hackers ebooks?
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