Your website is filled with tons of elements – from social proof like testimonials to hero banners, images, callout boxes, headlines, subheads, buttons, text links, footer copy, forms, photo galleries….
The list goes on.
But, when it comes down to it, do you need all that stuff? Is it there for a reason… or just because you think you’re supposed to have it?
In this episode of Copy Talk, I’ll introduce you to the Marketing Experiments conversion sequence, which will give you 5 straightforward conversion-focused elements to address on every page.
So if you like tossing spaghetti at the fridge to see what sticks, this episode will clean that poor ol’ fridge up – and turn your carb-y ‘spaghetti content’ into protein-packed conversion content.
As always, happy copy hacking!
~joanna
Wow Joanna this is a great equation for conversion!
I think motivation and value proposition are common variables with conversion, but friction and anxiety are things that get overlooked pretty often.
Great Copy Talk!
Thanks, Bobby! You’re right — we hear a lot about motivation & value prop (when we listen to those discussions)… but it’s so easy to lose sight of anxiety and, IMHO, especially easy to forget that incentives need to work in balance with friction. Gotta love the Marketing Experiments sequence!
Just about everything on a page is potentially a source of anxiety. Undivided attention is challenging
That’s an interesting way of looking at it, PJ. Crippling, but interesting.