“Hi, I’m Joanna Wiebe.
I’m a pro copy consultant and startup co-founder.”
Some Results I’ve Achieved for Clients- Minimized above-the-fold clutter on a catalog page to see a nearly 40% lift over the control
- Increased site exploration from 15.5% to 19.6% with a 7-word headline change
- Recommended navigation changes that saw a 9% lift against the control
- Simplified the first screen of a 7-step application to beat the control by nearly 40%
- Made it easy not to create an account during checkout, which led to an 8% lift in sales
- Increased average revenue per customer with an interruptor test for an anti-virus software company
- Tested the contrast effect on a product catalog page, with resulting incremental revenue of $300k
Storm Watching in Ucluelet
Over the course of the last 8 years or so, I’ve grown addicted to the thrill of converting people – most recently as a conversion consultant at Conversion Rate Experts and senior web writer + copy optimization pro at Intuit.
I love selling products using just the words on the screen. In a nutshell, I love getting credit card numbers.
If you know me – and you soon will – you know that my favorite sayings are:
Get visitors to take out their credit cards
Let your customers vote with their credit cards
Being Very Serious
I’ve found that, when it comes down to it, the best measure of your success as a copywriter is how often you compel people to:
- Get up from their desk
- Go get their wallet
- Pull out their credit card
- Type in all 16 digits of that credit card number, plus expiry, plus security code
- After all that, hit the “Place Order” button
In the startup world, those same conversions are sometimes less about credit cards and more about sign ups – but the idea is the same. How do I know? Because I read tons… and, more importantly, I’ve been there!
Being Less Serious
In the past few years, I’ve co-founded 3 startups, one of which is now defunct (boo), the other of which is alive and thriving – Page99Test.com – and the third of which is (hopefully) going to get off the ground soon.
I’ve been through the pain and awesomeness of desperately seeking followers and users.
And let’s not forget that I’ve spent the last year working with tons of startups on optimizing their copy, thanks to this great post about me on Hacker News and subsequent PPT-share on SlideShare.
So I know what startups need to boost conversions.
And these ebooks – plus the resources like webcasts, worksheets and cheat sheets I’m posting here – will only help. Along the way, I hope you’ll subscribe to get free copy tips from me and even send me your site challenges so I can do a video optimization for you.
Thanks for stopping by!
~joanna
