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Who’s Behind Copy Hackers?

I'm Joanna Wiebe, and I'm a long-time copywriter. In agencies and at software giant Intuit, I developed concepts + copy for print, web, mass and social media.

I'm lucky to have an amazing partner named Lance Jones. He's a director of conversion optimization at Adobe Omniture.

Copywriting + Converting

How to become a freelance copywriter
How to write and use testimonials
The ultimate home page headline
Painfully useless feedback - client woes
Copywriting cheat sheets
Copywriting newsletter archive

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