BOOK 4: Buttons & Click-Worthy Calls to Action
$17.99
You’ve surely clicked on countless buttons and watched endless demos… but do you know why it was sometimes easy to click and sometimes hard? More importantly, do you know how to make it both easy and compelling for your site visitors to click your calls to action?
This ebook will teach you how to write button copy and other calls to action – and how to use ‘click triggers’ to draw more clicks! (55 page PDF) Read a sample here
Chapters in This Button & Call-to-Action Ebook
- Create Crystal Clear, Butt-Kicking Calls to Action
- Swipe This Copy for Your Own Buttons
- To Get Buttons Clicked, You Need to Stomp Down Objections First
- Before They Click, Reduce Their Anxiety and Increase Their Love for Your Company
- The Undiscussed, Much-Coveted Secret: Click Triggers
- How to Get People to Fill In Your Sign-Up Fields and Watch Your Demos
Read This Ebook to Answer Questions Like…
What 5 elements do high-performing buttons have?
What is the #1 biggest waste-of-time button test… and have I already run it?
What one button design has outperformed the control in over 10,000 tests?
How can addressing prejudices increase my conversion?
Some of the Gems You’ll Find Inside
The biggest and best rule for converting in general is to make it easy to buy.
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Never tell yourself that people will just understand what to do. That’s how you lose conversions.
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When you’re brand new – or even new-ish – the perception of the value you offer needs to overcome the fear of loss (of money, time, popularity) for every single visitor you’re trying to convert.
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Anything that neutralizes anxiety and/or overcomes an objection can be a click trigger.
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Your job as a copy hacker is to know the most common objections… and prevent, pre-empt or respond to them in order to stomp them down. If you do not stomp their key objections down, you will not be able to sell to these individuals.
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When the appearance of your site clashes with the reality of your offering, appearance always wins.
If you’re not satisfied with your purchase of any of the Copy Hackers ebooks, just let us know within 30 days of buying, and we’ll give you your money back. No questions asked. So there’s no risk!
What People Are Saying About Copy Hackers
Really excellent writing, easy to read and gives tons of valuable information. – Arvydas Ciupaila, Founder, SendFlow
I read the first 3 Copy Hackers books and headed to my site to make tweaks. The headline formulas alone are worth the cost of a whole copywriting course. Every page is filled with info I plan to use right away. – Syed Shuttari, Founder, LetsLunch
Joanna does a great job of presenting the art of copywriting to hacker types. She not only focuses on the how, but also on why certain techniques work. By reading her guides and putting the tips she outlines into action, you’re bound to increase the conversion rate of your startup’s sale page. – Antonio Cangiano, Founder, AnyNewBooks and Author, “Technical Blogging”
Okay, you’re really good at this. Seriously. This is amazing stuff. Can’t put it down. – Shereef Bishay, Founder, BetterMeans and ClassParrot
Additional Information
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BOOK 4: Buttons & Click-Worthy Calls to Action 
