BOOK 1: Where Stellar Messages Come From
$17.99
Master copywriters know you should aim your messages at a small group of people, not at everyone. And you need a clear understanding of your features, benefits, competitors and key differentiators before you write a word.
Discover how to develop a simple messaging strategy & hierarchy – and more – so you can write killer copy that converts. (55 page PDF) Read a sample here
Chapters in This Messaging Ebook
- Great Copy Follows a (Simple) Messaging Strategy
- Get to Know Your Customer Before You Write a Word
- Write Copy for 20 to 35% of Your Visitors – Not 100% of Them
- How to Find & Document Your Features & Benefits
- Should You Write Copy in the Positive or the Negative?
- Create Smart Messages with Keyword Research & Content Audits
- Always Have a (Simple) Messaging Hierarchy in Mind
- 8 Messaging Tips Too Small for Whole Chapters
Read This Ebook to Answer Questions Like…
What’s the difference between a feature and a benefit?
What is the #1 conversion trick old-school Madison Avenue copywriters taught us?
What one technique can save me $1000s in research?
Will a complex offer work better than a simple one?
Why might the children of marketing managers burn their hands more often?
Some of the Messaging Gems You’ll Find Inside
A messaging strategy outlines the principles you will follow when the time comes to write your copy. It will help you make decisions when writing.
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Adword keywords are often the exact phrases your customers want to see on your site.
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What you say and how you say it mean very little when it comes to writing compelling, effective web copy. Rather, every message you write needs to be a message your ideal visitors want to see.
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If you want to convert more people, try to convert a smaller number of better-suited people.
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You want to choose the segment that will visit with most frequency and be most likely to compensate you in some way for your service – whether that compensation is actual money paid to you or referrals paid to you. These are the people you are writing copy for. These are the people who are most likely to become your customers.
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Your product needs to either address and neutralize or eradicate a critical pain for your market or market segment. Your messages need to reflect that.
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A feature is a part of your product or service that does a unique thing. A benefit is the outcome of what that feature does – it’s the value your customer derives from using the feature.
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The companies showing up at the top of the SERPs for your keywords ARE your competitors.
If you’re not satisfied with your purchase of any of the Copy Hackers ebooks, just let us know within 30 days of buying, and we’ll give you your money back. No questions asked. So there’s no risk!
What People Are Saying About Copy Hackers
Really excellent writing, easy to read and gives tons of valuable information. – Arvydas Ciupaila, Founder, SendFlow
I read the first 3 Copy Hackers books and headed to my site to make tweaks. The headline formulas alone are worth the cost of a whole copywriting course. Every page is filled with info I plan to use right away. – Syed Shuttari, Founder, LetsLunch
Joanna does a great job of presenting the art of copywriting to hacker types. She not only focuses on the how, but also on why certain techniques work. By reading her guides and putting the tips she outlines into action, you’re bound to increase the conversion rate of your startup’s sale page. – Antonio Cangiano, Founder, AnyNewBooks and Author, “Technical Blogging”
Okay, you’re really good at this. Seriously. This is amazing stuff. Can’t put it down. – Shereef Bishay, Founder, BetterMeans and ClassParrot
Additional Information
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BOOK 1: Where Stellar Messages Come From 
BOOK 4: Buttons & Click-Worthy Calls to Action 
