BOOK 2: Formatting & the Essentials of Web Writing
$17.99
You need to get your copy noticed. Intentional formatting is the only way to do that – and, when you format right, you get the added bonus of less-fatigued visitors, better UX and simpler navigation.
PLUS! Learn the 17 copywriting pitfalls. And discover the most crippling web writing myths on the planet! (54 page PDF) Read a sample here
Chapters in This Ebook
- Format Your Copy to Be Scanned
- The Essentials of Formatting Copy
- The Great Big List of Little (But Critical) Web Writing Details
- Avoid These 17 Copywriting Pitfalls
- Debunking the Most Deleterious & Crippling Web Writing Myths
Read This Ebook to Answer Questions Like…
What can Stanley Kubrick teach us about formatting web copy?
Where should your third-most important point go in a list?
How do SEO keywords fit into my copy formatting?
Why should we model our copy after Dr. Seuss?
What are the 2 most overused marketing messages ever?
Some of the Web Writing Gems You’ll Find Inside
The copy you want the majority of your visitors to notice first should be bigger, brighter, bolder. And the copy that only the truly curious need to read – the minor details – should be muted, shrunken, dimmed.
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Grouping is when you round up similar messages on a page and strategically organize them with visuals so visitors seeking that info can find it all in one place.
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If you’re going to spend any time writing your copy, make sure that time is well-spent. Which means you need to make sure every word you write is worthy of being read – and can be read. That is, after all, the number one goal when you write copy: to get it noticed.
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Why do I recommend one of your top points get shuffled down to the bottom of the list?
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Numbered lists help people follow your thoughts and can also increase memorability, which makes your site easier to use and your product features or process steps easier to recall.
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Everything sounds better and is more memorable when it is presented in groups of 3. That means three short sentences in a row. Three chunks of copy grouped together. Three bullet points in a list. Three adjectives to describe your offering. Three, three, three.
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People don’t know what a “sizable loss” looks like, but they know what a “55% loss” looks like. They don’t know what “save time” is, but they know what “save 6 hours each week” is.
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You can write “we” statements every so often – but they still have to tie in the “what’s in it for me” that your visitor is looking for.
If you’re not satisfied with your purchase of any of the Copy Hackers ebooks, just let us know within 30 days of buying, and we’ll give you your money back. No questions asked. So there’s no risk!
What People Are Saying About Copy Hackers
Really excellent writing, easy to read and gives tons of valuable information. – Arvydas Ciupaila, Founder, SendFlow
I read the first 3 Copy Hackers books and headed to my site to make tweaks. The headline formulas alone are worth the cost of a whole copywriting course. Every page is filled with info I plan to use right away. – Syed Shuttari, Founder, LetsLunch
Joanna does a great job of presenting the art of copywriting to hacker types. She not only focuses on the how, but also on why certain techniques work. By reading her guides and putting the tips she outlines into action, you’re bound to increase the conversion rate of your startup’s sale page. – Antonio Cangiano, Founder, AnyNewBooks and Author, “Technical Blogging”
Okay, you’re really good at this. Seriously. This is amazing stuff. Can’t put it down. – Shereef Bishay, Founder, BetterMeans and ClassParrot
Additional Information
| Format |
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BOOK 1: Where Stellar Messages Come From 
BOOK 3: Headlines, Subheads & Value Propositions 
