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Can these 4 questions improve your site and copy?
Should you cite other split-test results to validate your work?
These 2 fake words are the core of creativity
The flipside of “solve their pain” marketing
What Will Ferrell can teach us about selling
The secret art of the content tease
Compare apples to oranges to appear ‘cheaper’
Is this desirable human trait killing your copy?
4 great hooks to pull visitors into your page
4 silver bullets for optimizing your home page copy today
The magic of fun – and how to use it on your site
Kick-butt incentive copywriting
Reduce bounce and increase engagement with this statement
If you write it, they will believe it – a true story
If you’re already feeling info overload, this will totally do you in
BOOK 2: Formatting & the Essentials of Web Writing 
BOOK 4: Buttons & Click-Worthy Calls to Action 
Awesome BUNDLE: Save $18 on the First 4 Ebooks 
